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Enterprise businesses need to be able to collaborate

“If enterprises want to be relevant in the next 10 to 15 years, they’re going to be able to do two things,” said Ian Smith, chief executive officer at Gospel Technology in an interview at Dreamforce. “One of them is built to make data-driven decisions,” he said. “And the second one: Enterprise businesses need to be able to collaborate.”

Smith and Gospel Vice President of Technology Reuben Thompson are quick to admit that those simple-sounding objectives are often anything but. Whether an organization chooses to deploy predictive analytics, edge processing, robotic process automation software or something else depends on the nature of the business. But data-driven strategies require some sort of trust — an assurance that the data is accurate, that it is being used for its intended purpose and that it checks the right regulatory boxes.